Branding and web design for a Polish company specializing in cybersecurity - its flagship product is an intelligent, invisible watermark that helps track illegal streaming on the Internet.
Scope
Task
We were asked to create corporate branding and to design a website for the product.
Thanks to a smart watermark, companies can track their content on the Internet to prevent and detect any illegal use. We came up with the claim: "From now on, many activities will become (in)visible." To emphasize this idea, the "in" part of the "invisible" fades.
In addition to the typographic trick, we used in the design shapes and elements specific for the cybersecurity area.
Big Idea: key visual and main claim
Branding
Website design
Branded assets for communication
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Warsaw
Bogotá
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